Summary of Qualifications

  • Initiative-taking, creative and versatile professional experienced in visual communications, copywriting, web development, graphic design, training development, and business / technical writing in the medical device field
  • Ability to comprehend detailed scientific and technical information and translate into material geared to specific end-users
  • Strong project management skills with capability to identify priorities and complete projects on-time and within budget
  • Effective team leader adept at supporting team members in achieving goals
  • Self-directed, hands-on, detailed oriented professional with the desire to deliver quality results

Relevant Accomplishments

Marketing Communications

  • Designed and maintained several Joomla and WordPress websites
  • Designed, wrote and produced hi-tech marketing collateral, including advertisements, direct mail, brochures, presentations, newsletters, press releases and customer profiles
  • Organized and managed KOL webinars through Go to Webinar platform
  • Created and monitored email marketing campaigns
  • Trademark administration consisting of applying for new trademarks and renewing existing trademarks
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Tradeshows and Meetings

  • Directed planning and execution of approximately 20 annual tradeshows and investor conferences, both nationally and internationally
  • Designed and implemented tradeshow promotions
  • Attended tradeshows, demonstrated product usage and gathered sales leads

Training and Technical

  • Researched and wrote numerous technical manuals for medical device and software products that were well-received by distributors and customers for their clarity and ease of use
  • Developed web-based tutorials, including both instructional design and graphical user interface design
  • Instituted, designed and edited an electronic newsletter to educate distributors on current and new products and provide sales tactics
  • Wrote and illustrated package inserts for both OTC and professional diagnostic test kits according to FDA requirements
  • Redesigned the graphical user interface for medical proprietary software product, resulting in increased usability. Worked with sales, R&D, engineering and programmers to identify weaknesses, define new software features and create prototypes
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Product Management

  • Maintained inventory stock and prioritized production schedule
  • Developed and implemented procedures for production and quality control
  • Handled customer inquiries regarding product information, usage and troubleshooting
  • Compiled sales analysis data
  • Monitored competition and developed competitive analyses

Empolyment History

Greater Cape Ann Chamber of Commerce, Gloucester MA

  • Director of Marketing & Communications, 2022 to present

Original Cin Designs, Ipswich, MA, Current (intermittent since 1995)

  • Freelance Graphic & Web Design
  • Freelance Technical Writing
  • Freelance Marketing Communications Consultant

Hamilton Thorne, Inc., Beverly MA

  • Director of Marketing Communications, 2000 – 2021
  • Marketing Communications Manager, 1991 to 2000
  • Product Manager, 1988 to 1991

Brigham & Women’s Hospital, Boston, MA

  • Senior Technologist, Surgical Research, 1985 to 1988
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Education

Interior Design Institute, Online Distance Learning Course (February 2019 – February 2022), 12 Module Diploma Program

George Washington University , Washington DC (September 1997 – July 2000), Master of Arts in Educational Technology Leadership, Summa cum laude

Northeastern University, Boston MA (April 1988 – August 1990), Certificate in Graphic Design and Visual Communication

Quinnipiac College , Hamden CT (September 1980 – May 1984), Bachelor of Science in Laboratory Animal Technology, Summa cum laude

Certifications

Social Media Marketing: HubSpot Academy – Valid through March 14, 2024